(ASCA) - Roma, Jan. 24 -
A work is' the labyrinth effect ': once at a shopping mall hard to find the way out, and bombarded with things to buy, you end up your wallet for items that you do not need.
is shown by a study conducted by researchers at University College London - and reported by Dailymail - which focused in particular on the marketing strategies of the Ikea stores: similar to those of the large shopping centers, the goal is to keep customers from corridors and exhibitors for as long as possible, highlighting the different ways' in which their furniture minimalist, mostly modular and affordable, can be combined with each other.
type labyrinth corridors made one-way exit from the entry, make it difficult to go back: "The organization of the store is so confused that the customer does not know if it will 'be able to go back. This puts the item in the cart and pull forward, "says Alan Penn, who led the research. "Our stores are designed to give customers ideas about how to decorate your home, from kitchen to bedroom - replies Carole Reddish, deputy managing director of Ikea UK and Ireland -. While many customers come to shop for inspiration, many others come with a detailed list of purchases made after consultation with our print and online catalogs.
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